Back when finding the food and water you needed to trek across the desert meant life or death you better believe that people asked other people where the best places to get such food and water might be.
In today’s socially charged marketing world, word of mouth marketing has taken on a renewed importance as a positive share or a negative review may mean life or death for the business rather than the consumer.
Jeep is appealing to the deepest, most powerful drivers of the American psyche.
Americans like to believe they possess qualities that set them apart – that they are rugged, and tough, and individualistic, and resourceful, capable, straightforward and indomitable.
Just make sure you can back up your theories with hard evidence!
It’s not the easiest route to take, but the long-term benefits of becoming an industry leader are worth your sweat and toil.
Obviously your product needs to be strong, but it’s just as important that the staff interacting with customers and clients is top-notch.
Do word of mouth marketing right and you’ll have (almost) no need of an ad budget; customers will share stories of your sublime service at dinner parties across the country, and that’s better than any billboard.
Word of mouth marketing is, at its heart, using happy customers to promote your business.
Word of mouth marketing isn’t a magic philosopher's stone to quick-fix your problems; it’s a long journey with a big payoff, assuming you can make the trek.
Begin your incredible journey with these five steps. Word of mouth marketing is most successful with brands that are working really hard to do right by their customers.