At the time, the idea of a leaked video was thought to be a PR disaster.But the world watched as the tape immediately rocketed Hilton into the upper echelon of "famous for being famous" and lit ratings for on fire.For a brief while, Kim and Paris Hilton became joined at the hip despite the fact that Kim was technically Hilton's employee.In late 2003, a private video of Paris Hilton and Rick Salomon was leaked exactly one week before the premiere of Hilton's new reality show , making it an instant hit.And while Hilton claims she never personally profited directly from the tape, and seems to have genuinely never wanted it to be released, there's no doubt it dramatically increased her star profile in the public eye.It was an unusual formula to say the least, and it'd be risky move to try and duplicate the results.But Kim didn't just want access to the hottest parties.She wanted to reach the same level of fame as her celebrity clients.
Audiences couldn't get enough of the family's interactions, and young women particularly enjoyed the fact that the Kardashians achieved celebrity status just by existing. Kim's rise to reality stardom also couldn't have come at a better time as social media platforms like Twitter and Instagram were just beginning to rise in prominence.But unlike Hilton's reluctance to embrace her scandal, Kim and her momager Jenner wasted no time inking a million deal with Vivid despite publicly claiming the tape was "leaked" and quickly used the release to boost Kim's profile.In fact, the tape was not-so-subtly called , a foreshadowing of things to come. It reminds me of cottage cheese inside a big trash bag." However, in light of Kim's undeniable fame, Hilton would soon soften her rhetoric in 2016, but not without taking credit for her part in launching Kim's career.In a crafty move, Kardashian activated his dormant license to practice law, which allowed him to join Simpson's defense team, and more importantly, prevented him from being called to testify against Simpson. Well, that's how America learned the Kardashian name, one they soon wouldn't forget.In the early 2000s, Kim launched a career working as a stylist, assistant, and personal shopper for such famous celebrities as Cindy Crawford, Selena Williams, Lindsay Lohan, Brandy, and Paris Hilton.It was practically the only thing on her resume at the time.But while the Kardashians played dumb about the true source of their fame, some people like Barbara Walters weren't having it.And trying to escape Kardsahian's all-consuming presence on the internet is virtually impossible.But her rise to online fame didn't happen (entirely) overnight. Simpson infamously faced trial in 1995 for allegedly murdering his ex-wife Nicole Brown Simpson and her friend Ronald Goldman, Kim's father Robert Kardashian became a household name overnight thanks to his close friendship with Simpson.The Kardashians were among the first to advertise diet pills and other weight loss supplements to millions of followers on social media.In fact, it wouldn't be a stretch to say that the Kardshians were the first influencers.