Each time we've seen a considerable boost in rankings and in search traffic, both long tail and head of the demand curve to these, and we're not alone.Many others have seen it, particularly in the startup world, where it's very popular to put blog.yourwebsite.com, and then eventually people move it over to a subfolder, and they see ranking benefits.Lots of folks from around the startup and technology worlds commented on it, shared their experiences and opinions as well.Bottom line is it's really dangerous to put content on a subdomain still.But folks have more questions when it comes to cross-domain rel=canonicals and content that perhaps they own because they own multiple websites, or they have licensing agreements across those, or they have business development or partnerships, those kind of things.So they're wondering, "Hey, I've got content on multiple websites, and I want to move some of that content, or I want engines to interpret it all as coming from my site.That's exactly what I wanted to have happen, and now mysubsite1 is pointing to my main site." You're actually losing most of the link equity, the value, the ranking power that would be passed if only two or three of these links had linked directly over to your main site.
This week we're going to chat about structuring content, placing content, and placing links, specifically with regards to some things that have come up over and over again in the SEO world, but still seem to be a challenge for many of us who play in the field.
But, man, when that happened, ugly, super, super ugly. He graphed his Google search traffic and showed, from his Google Analytics, a nice snapshot of when they made the move, what happened to their search traffic, how long it took to recover. I think maybe they already have moved it back over.
But this was great in that this piece went to the front of Hacker News.
Maybe I've picked up some old domain names that I've bought, or I've bought entire properties outright.
So what I'm going to do is I'm just going to add a site-wide link or many links from these pages all back over to my main site." What you're hoping is that this will amplify your ranking signals and amplify your opportunity. In fact, what's happening is you're creating a barrier for the full link equity for brand, user and usage data signals, and any potential social signals.