The problem with a lot of online dating applications is that they don’t really work.
Many are just ‘fad’ applications that squeeze money from punters with no intention of matching you with a suitable partner. Most people probably wouldn’t be surprised to learn that it’s more common for people to lie in their online profile than be completely honest.
The nice thing about Tinder, Ok Cupid, and Match is that they're disconnected from our social networks.
We can use them to desperately pine for strangers' affection without our friends, coworkers, or — even worse — our parents and relatives having any idea what we're doing.
It's another for political consultants (or the myriad other entities who may buy Facebook's data) to be combing through our sexual preferences, romantic desires, or weird fetishes.
This is especially true for LGBTQ folks — the last thing anyone needs is to have ad campaigns targeted towards their sexuality (or, god forbid, their kink) if that's not something they're comfortable with.
Facebook will then recommend matches based on dating preferences, interests, and mutual friends.
You'll also be able to discover potential matches in your events and groups.
A dating app is in the business of connecting me with strangers, and I don't want those strangers to know everything I share with my Facebook friends — even on my public profile.
Mark Zuckerberg was very clear in his keynote: "This is going to be for building real long-term relationships, not hookups." It's not surprising that Facebook is targeting more committed relationships: Hookup culture requires, almost by definition, some degree of anonymity.
That sort of anonymity is difficult to achieve with a service where all users are identified by their real, full name (unlike Tinder, which uses only the first name, or Ok Cupid, which allows usernames) and IRL mutual friends.
But if there's one thing we've learned about Facebook in the past few months, it's that those privacy protections are, well..need of improvement.
It's one thing for Cambridge Analytica to know what websites we mess around with in our free time.