In fact, many webcasts still suffer from graphics packages that scream low-budget.Since the quality of a graphics package dictates the perceived value of the production, sponsors don't always take live streaming as seriously as they should.
Be creative, make it entertaining and appropriate for your audience and you’ll create a lot of value.
Once you've nailed the fundementals and have a solid product, nothing states you're a badass production like great graphics. At Adrenaline Garage, we tried a number of different options, but never expected the best one we found would be free. It which is the license-fee funded public service television broadcaster in Sweden.
And while in the US, when we hear public television, we think stodgy minimalist graphics that haven't been updated since the Clinton Administration, the fact is, SVT is really quite slick.
Since the FD graphics package is pretty complex as it was, we thought converting it to Caspar would be a good test.
Here are the results: Graphics are the easiest way to incorporate a sponsor into a broadcast.