A vision is concise and easy to recall, whereas a mission is lengthier and more explanatory in nature.
Your school may also want to establish targets along the way to measure progress toward its vision.
Associations exist to serve the goals of its members who are its community of interest.
Unlike the private sector, associations have no stockholders.
Its customers are its owners and its owners are its customers.
An effective vision also announces to parents and students where you are heading and why they should take the trip with you. As the ancient Roman philosopher Seneca observed, "If a man knows not what harbor he seeks, any wind is the right wind." If you don't have a common, agreed-on destination, then everyone is left to his or her own devices to imagine one—a scenario that results in unharnessed and unfocused efforts, with everyone believing that what he or she is doing is right.Directional strategies are vitally important in today's private, public, and social organizations as they provide the context for all decision making.Maintaining and communicating directional strategies is a key role of AHIMA's Board of Directors.As a company, our vision guides us to look in the same direction and work together to achieve the same goal – the goal of improving results.Our Mission Our mission declares our purpose as a company in the business world.It defines the standard against which we serve our external customers and differentiates us from other businesses.To be the world class leader in providing human biological materials, and associated research products and services, supporting cellular therapy and the scientific community to improve lives.A vision is your school's goal—where you hope to see it in the future.The mission provides an overview of the steps planned to achieve that future.A common understanding of the destination allows all stakeholders to align their improvement efforts.And the best part of planning for this journey is that it doesn't cost anything to decide where you want to go.