Because if we indeed have as many women players as I think we do, does that mean we are communicating on the wrong channels about our games?
Obviously we’d like them to know about what we’re making. According to this report, we should at least be seeing a 50/50 split, not a 5/95 or 10/90. UPDATE: So based on the feedback I’ve been receiving, here’s a couple of insights that may help explain things. Many of the gardening sites and blogs on the Display Network that she visits have a majority of female readers.
In fact it was while looking into NZ heath stats that I decided to post this page.We’ll happily continue making games we care about and would like to play ourselves.Which reassured them because they were starting to worry after I didn’t stop asking questions about this But of course, that didn’t mean I wasn’t curious and actually also a little bit worried.She’s quite picky about her games and likes RPGs, so I figured that if the game would be unappealing to her (or womanhood in general for that matter), she would’ve told me right away.My feeling that many women play D: OS is further reinforced by the people I meet at trade-shows.Some commenters also suggested that we didn’t reach media regularly consumed by women and suggested we highlight female Larian game dev staff to do that.And then there’s all this feedback that really has nothing to do with the subject and which reassures me the world will remain an interesting place for a long time. One of the blind assumptions I’ve always made about Divinity: Original Sin is that many women play it.I never had any doubts about this because I saw my partner play D: OS for many hours.But then this morning, I saw a number that didn’t compute at all. My instant reaction was – “oh really, so there’s not a lot of women on Kickstarter. The women who play our games will play the hell out of them, but they will only take an active interest when the games are released or about to be released.According to the Google analytics page for our Kickstarter campaign, only 4,19% of the page’s visitors is female versus 95.81% male! Interesting, I always thought ….” At which point I did the sensible thing and googled “kickstarter gender distribution”. What about my scientifically sound and completely unbiased sampling results from those fan encounters at trade shows? Our male audience on the contrary might be more interested in backing us sooner, for what I guess will be a variety of reasons. My sampling subject at home certainly won’t bother reading a lot of gaming previews or watch you tubers, at least, I think she doesn’t.