One in five relationships in the UK starts online, according to recent surveys, and almost half of all British singles have searched for love on the internet.
Just today, nine million Britons will log on looking for love.
But can something as nebulous as everlasting love really be found via a computer chip?
Yes, according to psychologists at Chicago University who last week reported that marriages that begin online – whether on an online dating site or via social networking sites like Facebook – stood a greater chance of success than those that began in the “real world”.
The result is that, rather than being someone that defies all calculation, love is now big business worth an annual billion internationally and growing at 70 per cent a year – with high-tech venture capitalists, psychologists and software engineers reaping vast rewards.
Academics, meanwhile, are fascinated by the data being gathered — and largely kept secret — by the dating industry.
Moreover, couples who’d first met face-to-face reported slightly less satisfaction with their relationships than their online counterparts.
Many singles I’ve met report starting out fairly confidently on online dating sites but then begin to feel they’re simply not good enough.” Lucy Wilkinson, has only one regret about her online dating adventures.
“I’ve known of people who end up spending countless hours on internet dating sites convinced they’ll find the perfect person.
My message is no one is perfect so this is a futile endeavour.
“I only wish I’d signed up years earlier, then Mark and I might have met sooner.
Nobody’s perfect, but for me, he’s as close as it comes.” Follow Telegraph World News on Twitter As the internet plays an ever greater part in our social lives, with sites such as Facebook helping us to keep in touch with our friends, it's inevitable that we also use it to help us run our love lives as well.