Of course online dating is still work, but the emotional labor and risk of failure has been significantly reduced.
Slater picks up on two unintended consequences of a low-friction dating market.
Online dating markets are so low-friction that between-relationship dry periods can quickly evaporate.
But while online dating minimizes the heartache periods, minimizing those periods really doesn't do us any favors—we are losing periods of reflection when we might be thinking about what we did right and wrong, how we can improve as individuals, and what we might be open to next time.
Of course online dating services can randomize their matching algorithms to supply unlikely options—but these options are always served against a backdrop in which more likely options are plentiful, easy to obtain, and on the face of it less risky.
We need the scarcity to propel us to try the unlikely pairings.
First, if it is too easy to find something you just don't value it as much.
Within minutes my hobby and been radically transformed.
The other consequence is that it reduces the cost of moving on to something new.
Not only is what you have less valuable, but trading for something new is less expensive as well.
A frictionless market is one that puts together buyer and seller without transaction costs.
In the real world there is no such thing as a frictionless market, but some markets have more friction than others.