You need to commit to moving forward, turning what you’ve got into pure email list gold. In order to increase the quality of your list, you must assess where you’re at, and make some goals about where you’d like to be.
In the new era of email marketing, where delivering highly targeted and relevant information to subscribers is paramount, marketers are using personalization and email automation to make this a reality.
In 2014, inbound marketing influencer, Rand Fishkin, coined the term “content fatigue” in a blog post about how marketers could become their own worst enemy. Brands are producing so much marketing content that it’s harder than ever to get noticed. And while the time spent on social media, or mobile gaming, or watching online videos, or consuming infographics, or reading blog posts may go up, it is inherently limited.
Every new activity cannibalizes another.” – Rand Fishkin According to a report from Marketing Land, U. companies alone send 1.47 million emails per month.
Not all metrics, however, show engagement, and high engagement is the biggest indicator of a quality list.
Marketers are increasingly focused on improving engagement, rather than simply growing their email lists.