She is comparatively wealthy, or at least financially independent, and she expresses her sexuality by publicly pursuing younger men for casual relationships or sexual encounters.She does so, she says, because she wants a partner who appreciates and can satisfy a sexually assertive and financially independent woman.Some women and men consider "cougar" a sexist, derogatory term, but the flavor of the meaning in context varies from empowering to offensive.Current terms for men who marry or seek relationships with (much) younger women are such things are the derogatory "dirty old man" and more rarely, a "rhino." The term cougar is an illustration of how modern culture defines and prescribes the roles for (heterosexual) women and men in society.Statistics about longevity from these sources are mixed: divorces between couples with age gaps, whoever is the older, are more common than in couples with similar ages.And, these documented relationships were not flings; most had lasted at least two years.That stereotype also suggests that cougars are commonly looking for fun, temporary sexual liaisons.
A third of the women said they had had sex with a man who was older than they were by five years, and 14 percent at least ten years older.
Other similar stereotypes include sugar daddy or sugar momma: what these have in common in addition to an age difference is an imbalance of power and wealth.
The wealth and power are held primarily by the older person: the younger, poorer half is sometimes referred to as a "sugar baby." Other terms of "alpha cougar," "beta cougar," and "sweet" or "angry" cougars appear to be categories invented by dating websites.
Seductive older women are featured in pornography, and "cougars" is a common sub-genre in pornography websites.
Many other dating sites have been launched, such as dateacougar.com, cougarlife.com, and datemrsrobinson.com, to name a few.