However, Westfield was badly hit by the stock market crash of 1987, and in 1989 sold Network Ten to a consortium led by Charles Curran and former television journalist Steve Cosser.
In 1989, Ten's ratings were in decline, so on 23 July 1989, recently recruited network boss Bob Shanks relaunched the network and introduced several new programs, including four new prime time game shows.
The company was subject to an inquiry by the Australian Broadcasting Tribunal in relation to media ownership rules and had run into financial difficulties following the 1987 stock market crash two years earlier.
On 1 September 1989, Northern Star Holdings announced a major restructure to pay off debts and help restore profitability.
However, the network's true financial reprise came about due to the adult soap opera serial Number 96, which premiered in March 1972 on the night that "Australian TV lost its virginity".
The series broke new ground for Australian television and captured the imagination of viewers like few programs before or since.