Online dating is a minefield that has to be navigated very carefully by the people who are interested in throwing their hats into the ring.
The second is that by dating the website as being active from 1999, one gets the feeling that this is an exaggeration.
One of the first things that will give you a clue as to the nature of a site such as is its home page. For the black and white singles website, the home page is simply too basic and rudimentary to qualify as a serious online dating site. It looks like someone with very limited experience in coding did the work of designing the website.
It could also be that there was not enough money to finance the design of the website.
Looking at the home page again gives us more information than simply seeing the rudimentary black and white singles website.
It also gives us more than suspecting that the website is probably sporting false information about its founding.