To spread awareness of my dating app, I post my card on Citi Bike (New York City’s bike sharing program) baskets, inside of subway cars, on movie ads on the platforms, on the back of bathroom stalls, and I even tag noticeable existing street art.
I’ll leave the cards in the sugar stacks at Starbucks and drop them into people’s shopping bags, hoods, pockets and so on.
Assume the role of “community organizer” for causes your niche customers believe in.Getting grassroots support is all about finding out what’s important to the community. While all communities are different, there are a couple of staple similarities that are generally universal.Supporting schools is a great place to start as the greater community always appreciates investments in the future.Use social media to convey your support for these causes in authentic original ways.Provide information, chat rooms and public forums for debate on those topics. People use them in texts, emails, Twitter, and so on. A great, free, grassroots marketing idea is to create a branded GIF on Giphy. Just be sure it’s visually compelling and is not overly sales-y.This means running promotions that will benefit schools.Getting involved with the local sports teams is another big one.The next phase in Facebook's relentless and dishearteningly successful quest to take over every aspect of your life is Facebook Dating, which is exactly what it sounds like — a separate profile on Facebook for users to meet people to date.Fresh off his little visit to Congress, Mark Zuckerberg announced Dating at F8, Facebook's annual developer conference, on Tuesday.With a weekly budget of 0 for supplies, we could generate up to 1,500 leads a week easily.Bootstrap your Facebook group or page growth by holding a “Facebook Party.” Get everyone in the company to focus simultaneously over one hour (party snacks help) to invite all their friends to join your Facebook group.