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The same rules apply,” said Steven C., a yoga instructor who met his partner on [email protected] (a dating site that’s no longer active) 15 years ago.

The majority of the daters I interviewed (and Slater, too) at some point referred to online dating as a tool, and that’s just what it is.

It doesn’t help that these algorithms are closely guarded trade secrets.

The majority of the surveys, studies, and reports evaluating online dating sites’ efficacy are paid for by the companies themselves, leading to some possibility for biased results.

Slater believes that, as the popularity of mobile dating apps increases, sites will learn how to gather more valuable information.Experts say online dating sites see a huge traffic increase between Christmas and Valentine’s Day.With the number of visitors these sites get each month, that increase is pretty significant: Some current estimates report between 10.5 and 23.8 million unique visitors per month for two major dating sites.In many ways, online dating resembles offline dating — the resulting relationships are no different. So why do so many millions turn to the Web to find love?While many dating sites claim the ability to find your perfect match, social scientists aren’t buying it.A dating site is not a magic “fix” for your dating problems.“If you don’t have a personality, it’s going to come across in an email, a phone call, or across a table,” said Larry K., 46, who met his wife on nine years ago.Instead, both joined the site after ending long-term relationships and moving to a new city without many friends.They both used the site to meet more people and go on more dates, while using their limited free time efficiently.Of the 13 online daters I talked to for this article, only one believes algorithms can make successful matches. “I don’t believe that an algorithm can match me up, and I don’t want to match me up,” said Jason Feifer.A senior editor at Fast Company, Feifer met his wife Jennifer Miller, a freelance journalist and author, through Ok Cupid after narrowing his search criteria to two requirements: "Jewish" and "journalist."Feifer and Miller told me they didn’t start using Ok Cupid with the hopes of finding their soulmates.

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