We identify these patterns by looking at the activity of millions of web users throughout the world, and using data normalization to correct for any biases.The more traffic a site gets, the more data we have to calculate estimated metrics.
Bounce Rate (%) Percentage of visits to the site that consist of a single pageview.
Top Keywords from Search Engines The table shows the top keywords that sent traffic to this site from major search engines over the past 6 months. Upstream Sites Upstream sites are sites that people visited just before they visited this site.
Note that this list is not the same as referrals from upstream sites.
The table shows the top subdomains for this site ordered by the percentage of visitors that visited the subdomain over a month.
Note that the percentages can add up to more than 100% because a visitor can visit multiple subdomains during the month. Audience Demographics The audience demographics data comes from voluntary demographics information submitted by people in our global traffic panel.