For example, if a member supplied 28% of the total coffee Pachamama sold last year, they would receive 28% of the net profit.
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The total variable cost was .96 per pound, or 47% of the total.
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On any given work, the Date Farmers use house paint, sparkly stickers, strip club fliers, corrugated metal siding, and wheat paste posters with their hand-drawn images of desert iconography.
Snakes, spiders, scorpions, and other bits of nature from their hometown appear in these works.
This is simple a snapshot of one pound of Pachamama coffee in 2017.The duo Armando Lerma and Carlos Ramirez grew up in Indio, a small town in the Sonoran Desert, near the desert void where General Patton once practiced tank maneuvers for North African battles of WWII. Lerma's father owned a date farm, and Ramirez once worked there as a picker.Ramirez's mother collaborated with civil rights leader Cesar Chavez.Each visit to the gallery would reveal new takes on their ever-evolving art.The Date Farmers make Chicano pop art; they are desert Rauschenbergs, infusing abstract expressionism with a politically charged, pop culture update.They mix Catholic symbols and figures with commercial imagery, giving brand logos and religious icons the same attention to detail.In 2010 the esteemed Ace Gallery, in Los Angeles, gave the Date Farmers unrestricted access to the space, to showcase and develop future pieces.This is not an illustration of net profits earned by farmers or roasters.There are 5 member cooperatives, each with 1 director and 1 vote on the board. Located near the halfway point between Los Angeles and Phoenix, alongside a steady stream of speeding cars on the I-10 freeway, America's southernmost intercontinental highway, the Coachella Valley has always been transitory place.Native peoples moved through the region, following the rain cycles and dry seasons; retirees and Veterans parked their RV's in mobile home communities; human traffickers smuggle families and migrant workers through the expansive deserts.